You have put your tools to rest, you have monitored the metrics and now it is time to know the impact of the word that went out and effectiveness of your media strategy. Media analysis is the final stage of the entire communication exercise and can give a true reflection of the media pulse.
The Resource Centre (TRC) provides media analysis at two levels: Quantitative and Qualitative. While numbers do tell a story, our professional team of media analysts digs deeper to identify the impact a story carried on the readers of the publication.
Services
- Factual and subjective analysis
- Summarized report narrating the overall impact of the news and perception your brand carries
- Factual and subjective analysis
Give your media strategy the agility that is required in your industry. Make adjustments, optimize efforts and improve results by gaining visibility into those aspects of your communication strategy that were successful.
Quantitative Analysis
Number speak, and they speak loudly!
Data crunching, slicing and dicing can give insightful results, and can become the basis for your media strategy. That is why The Resource Centre (TRC) never takes numbers casually. Whether it is simply the reach or identifying the story which received maximum coverage, the basic analysis can give you a bird’s eye view on the direction your communication is getting.
Features
- Real-time analysis on multiple parameters
- Easy-to-comprehend graphical format
- Can be transported to PowerPoint or MS Word
- Data tables can be viewed in Excel
- Real-time, online access to reports
- Customized reports
Qualitative Analysis
Each story establishes a distinct impact based on essential factors like publication, positioning, tone and depth of the coverage. Finally, it i s how the audience perceives the news story that matters most. While the message and the medium are important, the buck stops at the level of interpretation, impact and recall. To measure this, it is crucial to judge with the highest objectivity so that biases are kept at bay and true knowledge of the strength of the client’s media strategy is expressed.
The Resource Centre (TRC) offers qualitative media analysis tools and processes that ensure that you achieve your goal and are able to sharpen your communication methods.
Features
- Real-time analysis on multiple parameters
- Easy-to-comprehend graphical format
- Can be transported to PowerPoint or MS Word
- Data tables can be viewed in Excel
- Real-time, online access to reports
- Customized reports
Customised Media Analysis
The Resource Centre (TRC) extends customized media analysis that can be incorporated with your requirements. What you get is an analysis report based on the parameters and formats defined by you. Thus:
- You can choose your own analysis parameters
- You can define your own report format
- You can even define the frequency of media analysis
Your report, your way, at your convenience!